Why Do Advertisements Follow Me Around The Internet?

It’s happened to everyone… One day you do a search on google for motorcycles and for the next few days it seems that every website you go to is promoting motorcycle sales. To the average consumer, it may feel like “big brother” is watching you, but the ability to follow your potential customers around the internet […]

read more

A simple look at Digital Attribution

The word “Attribution” sounds much more complicated than it really is. The reality is that an attribution model can become very complex across your digital channels as you have more touch points, or points of activation for your campaign. But what is attribution when it comes down to it? Really, it’s figuring out what channels […]

read more

Dating Sites Make for Great Campaigns

Whenever I speak to someone about the potential and how affordable online advertising can be I always use traditional media buys as comparison. Though, the budgets tend to be quite on either side of the spectrum in comparison the potential of what I like to refer to as “Quality Reach over Broad Reach” is great […]

read more

Is Free Web Traffic Still Obtainable?

    SEO? What is it? It’s something that comes up in almost every business meeting discussing digital marketing. Questions such as how can we make our website show in searches on google? Why don’t we show up when keywords relating to our business are searched for? How can we get that free traffic from […]

read more

Google Adding Mobile-Friendly To Their Search Ranking Algorithm

February 26th 2015 – Google announces better “Mobile Friendliness” will increase search results. Google announced that the more mobile friendly your website is the better your search engine (SEO) results will be. When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives […]

read more

Google Changing the Way They Represent URLS in Search Results

As read on YOAST and originally announced by Google’s Blog. On April 16 2015 Google announced that they would be changing the way they display URLS on SERPS (Search Engine Result Pages). To summarize the changes from a user’s perspective, they are essentially putting less emphasis and priority on displaying the website’s URL and moving over […]

read more